Search Engine Optimisation means, basically, making your website easy to find in Google and other major search engines. This is a major consideration in the development of your website, and we employ some well-known strategies to help your website perform well in relevant internet searches. Remember, though, that no-one can guarantee a page 1 listing on Google or any other search engine, even if you pay for it, and that improving your search engine ranking can take months rather than days or weeks - particularly if you are in a competitive location for accommodation such as a major seaside resort.

Probably the most important optimisation strategy is for you to decide on the key words and phrases that prospective guests would use to find you. For example, a small B&B in Carlisle may decide on the phrases "B&B Carlisle", "Bed & Breakfast Carlisle" or even "Guest House Carlisle" but might not be interested in "Hotel Carlisle" as hotel customers may have different expectations. A larger guest house or hotel may incorporate the keywords "hotel" or even "accommodation" in their target search phrases.

Having decided on your target phrases you must now ensure that your page titles, contents and image tags contain these phrases at least once and preferably a few times, but without detracting from the quality of the written text. Angelfish can offer advice and guidance on this important topic, and we are happy to write your website text for you.

The Google search engine loves websites with plenty of links, both internally and to external sites. You can boost your Page Ranking by linking to other sites, particularly those that perform well on similar Google searches to your own. It can be more beneficial, for example, to link to a single highly-ranked accommodation directory than to a hundred and less popular sites.

Angelfish can help you identify sites that might be useful to link to, and we provide you with the ability to set up as many internal and external links as you like. We also provide specialist information on the range of referral and advertising sites available to accommodation providers to ensure that you do not waste your precious marketing budget.